Truth is, developing your brand and marketing it effectively - the right message to the right audience consistently, cleverly- is what can launch or re-launch your career. In order to stand out from the crowd and appeal to producers, your brand personality, just like your voice, must be attractive, fresh, distinctive and persuasive. Celia realized the need for voice talent branding and marketing solutions during her agent tenure and built an in-house advertising agency for actors to meet this need and then some.